On offensive holding, the penalty is 10 yards. If the hold happens while the ball is behind the line of scrimmage, the offense backs up 10 yards from the line of scrimmage. If the hold happens beyond the line of scrimmage, the team backs up 10 yards from where the ball is when the hold occurs. Therefore, my guess would be the hold happened just short of 10 yards past the line of scrimmage, making it 3 and inches.